Harmonizing conflict in husband–wife purchase decision creating: recognized fairness and spousal impact characteristics

Harmonizing conflict in husband–wife purchase decision creating: recognized fairness and spousal impact characteristics

  • Chenting Su
  • Kevin Zheng Zhou
  • Nan Zhou
  • Julie Juan Li

To promote crucial items to families effectively, salespeople must know the way partners act in concert to eliminate conflict across major choices. The writers create a type of spousal fairness and test that by having a scholarly research of multi-period household purchase decision creating. „Harmonizing conflict in husband–wife purchase decision creating: recognized fairness and spousal impact characteristics“ weiterlesen